Tourism SEO blog: tips, guides and strategies for optimising campsites, hotels and spas for search engines. By Florin Livada, tourism SEO consultant in Castellane.
STRATEGY 6 April 2026Booking takes a 15–25 per cent commission. SEO helps you win back your direct bookings. A detailed comparison and practical strategy.
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AI & TOURISM 6 April 2026A practical guide to getting your campsite recommended by ChatGPT, Gemini and Perplexity. AI SEO explained simply.
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SEO GUIDE 6 April 2026Discover the 10 most common SEO mistakes made by campsites and how to fix them to increase your direct bookings.
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TOURISM 23 April 2026SEO, GEO, social media, Google Maps, generative AI: the comprehensive guide for campsites, hotels and spas in the Verdon.
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STRATEGY 23 April 2026The 5 strategic pillars (SEO, GEO, social media, SEA, AI) for building effective digital visibility.
Read the article →Free audit of your visibility on Google, Google Maps and AI-powered search engines.
This tourism SEO blog brings together advice, guides and strategies drawn from over 20 years’ experience in tourism, SEO and digital communications. Each article covers a specific topic to help campsites, hotels, spas and holiday cottages improve their online ranking — whether on Google, Google Maps, social media or new AI-powered search engines such as ChatGPT, Gemini or Perplexity.
All the articles on this tourism SEO blog are written by Florin Livada, a freelance consultant based in Castellane (04120) who specialises in digital visibility for tourism businesses in the Gorges du Verdon and the Alpes-de-Haute-Provence. A former journalist who has changed careers, he combines a rigorous editorial approach with technical expertise in SEO, GEO and AI.
The articles are primarily aimed at local tourism professionals who run their own businesses: owners and managers of campsites, hotels, spas or holiday cottages, tourist information centres, tourist restaurants and providers of outdoor activities. The concepts are explained simply, with practical examples drawn from real-world experience. Official SEO guides, such as Google’s SEO Starter Guide, provide a useful complement to the content.
The tourism SEO blog covers four main areas: (1) technical and editorial SEO for campsites and hotels; (2) local SEO and Google Maps to attract local customers; (3) securing direct bookings in the face of platforms such as Booking; (4) search engine optimisation for AI-powered search engines (AEO), the new frontier of visibility. Each topic is explored in depth, article by article, with an overarching coherence designed to build a comprehensive strategic vision of digital visibility in the tourism sector.
