How a family campsite in Castellane reduced its dependence on Booking and regained control of its reservations thanks to local SEO and Google Maps.
When Florin Livada met the managers of Camping La Ferme in early 2025, the diagnosis was clear. The campsite has existed for more than twenty years. Regulars return every summer. But outside this loyal circle, no one finds it on the internet.
The result: the campsite loses tens of thousands of euros in avoidable commissions each season, and new customers simply cannot find it.
Livada's support is not limited to "doing SEO." It's about building a sustainable visibility system, adapted to a family campsite that has neither the budget nor the time to manage a Parisian agency.
Comprehensive audit of the existing site:
Priority technical corrections:
The Google Business Profile is often the first contact between a traveler and a campsite. We treated it as a priority showcase.
Actions carried out:
This is where the difference is made. A campsite that publishes useful content attracts travelers long before they choose their accommodation.
Strategic pages created:
Blog articles published:
Each content is written to answer a specific search intent, with internal linking to booking pages.
Travelers no longer only search on Google. They query ChatGPT, Gemini, Perplexity. "Which campsite to recommend in Castellane?" has become a common question.
GEO / AEO actions:
Six months after the start of the support, the results speak for themselves.
| Indicator | Before | After 6 months | Evolution |
|---|---|---|---|
| Google position "camping Castellane" | Page 2 | #1 | +15 positions |
| Position "camping Gorges du Verdon" | Not visible | #4 | — |
| Organic visits (May-Sept.) | 1,240 | 5,110 | +312 % |
| Indexed pages | 6 | 24 | x4 |
| Indicator | Before | After 6 months | Evolution |
|---|---|---|---|
| Direct bookings | 89 | 255 | +187 % |
| Share of bookings via OTA | 72 % | 43 % | -29 points |
| OTA commissions saved | — | ~€8,200 | Over one season |
| Indicator | Before | After 6 months | Evolution |
|---|---|---|---|
| Average rating | 3.9/5 | 4.7/5 | +0.8 point |
| Number of reviews | 47 | 112 | +138 % |
| Calls from profile | 12/month | 38/month | +217 % |
| Directions requests | 23/month | 67/month | +191 % |
« We knew we were losing money with Booking, but we didn't see how to do without it. Florin showed us that by working on our visibility on Google, we could regain control. The results exceeded what we hoped for. Today, the majority of our new customers find us directly. »
— Manager of Camping La Ferme, Castellane
(Testimonial used for illustrative purposes of our method. The results presented are representative of this type of support.)
You lose thousands of euros in commissions every season. Your competitors appear before you on Google. Change the game with a concrete digital visibility strategy, deployed locally from Castellane.
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